Qu'est-ce que Unsolicited application ?
Definition
An unsolicited application (or speculative application) means sending your CV and a cover letter to a company without them having advertised a vacancy. It is a proactive move to access the hidden job market.
In practice
To be effective, an unsolicited application must be targeted and personalised: identify a specific contact (HR Director, department head), explain what value you bring, and show you know the company. Cold email and LinkedIn are effective channels for this approach in Belgium.
Key takeaway
Around 30–40% of hires in Belgium happen without a published vacancy. Unsolicited applications are a direct route into this invisible market.
Définitions connexes
Cover letter
A document accompanying the CV that explains why the candidate is applying for this specific role and what they bring to the company.
CV (Curriculum Vitae)
A document summarising a candidate's professional experience, education and skills, used to apply for jobs.
Hidden job market
All positions filled without a published job posting, through networks, referrals or unsolicited applications.
Personal branding
The strategy of building and managing your professional image online and offline to stand out in the job market.
Cold Emailing
Sending an unsolicited email to a candidate who has had no prior contact with the recruiter, in order to present a job opportunity.