Qu'est-ce que Cover letter ?
Definition
A cover letter is a document that complements the CV. It explains why the candidate is applying for this specific role, what they bring to the company, and what sets them apart from other applicants. It allows you to express personality and motivation that a factual CV cannot convey.
In practice
A strong cover letter follows this structure: opening hook (why this company), development (your strengths for this role), closing (availability, call to action). It must be personalised for each application. In Belgium, even as spontaneity becomes more common, a polished letter remains appreciated for managerial roles.
Key takeaway
A generic cover letter is worse than no cover letter. Each one must show that you know the company and have genuinely reflected on your specific value add.
Définitions connexes
CV (Curriculum Vitae)
A document summarising a candidate's professional experience, education and skills, used to apply for jobs.
Unsolicited application
A proactive approach consisting of sending your application to a company with no published vacancy.
Motivation Interview
Interview focused on understanding a candidate's motivations, career project and reasons for applying — assessing commitment and potential for long-term retention.
Personal branding
The strategy of building and managing your professional image online and offline to stand out in the job market.