Qu'est-ce que Personal branding ?
Definition
Personal branding is the process by which a professional builds and manages their image and reputation, both online (LinkedIn, GitHub, blog) and in person (events, conferences). The goal is to become visible and attractive to recruiters and professional contacts.
In practice
On LinkedIn, personal branding means a complete and optimised profile, regular publication of relevant content and active networking. A compelling elevator pitch is the verbal expression of your personal brand. In a competitive job market, strong personal branding means being approached rather than having to apply.
Key takeaway
90% of recruiters check your online presence. Building a positive and consistent digital footprint is no longer optional.
Définitions connexes
Professional networking
Building and maintaining a network of professional contacts to create career opportunities and share knowledge.
LinkedIn InMail
LinkedIn's paid private messaging system that allows recruiters to contact any LinkedIn member, even without being connected.
Unsolicited application
A proactive approach consisting of sending your application to a company with no published vacancy.
Elevator pitch
A concise 30–90 second presentation of your background, skills and professional goals.