What is LinkedIn InMail?
Definition
LinkedIn InMail is the platform's premium direct messaging feature that allows users — typically recruiters with LinkedIn Recruiter licenses — to contact any LinkedIn member without needing a prior connection. Unlike regular messages, InMails are delivered directly to the recipient's inbox regardless of their connection level.
In practice
LinkedIn Recruiter licenses include a monthly InMail credit allowance (typically 30–150 depending on the plan). Unused credits roll over for three months. Response rates for InMails vary enormously depending on message quality: generic templates yield 5–10% response rates, while highly personalised, concise messages (under 200 words) can achieve 30–40%. Best practices include a specific, non-clickbait subject line, referencing something specific from the recipient's profile, a clear and compelling role summary, and a low-friction call to action. Credits are refunded if a message is not accepted within 90 days, incentivising quality targeting over volume blasting.
Key takeaway
InMail is a powerful tool when used with precision — treat each credit as precious and invest time in personalisation rather than sending high volumes of generic messages.
Related definitions
Cold Emailing
Sending an unsolicited email to a candidate who has had no prior contact with the recruiter, in order to present a job opportunity.
Direct Approach
Recruitment technique consisting of directly contacting a candidate — without them having applied — to present a professional opportunity.
Social Selling
Strategy that uses social media to build relationships with potential candidates before actively approaching them for a position.
Candidate Prospecting
Proactive approach by which a recruiter identifies and contacts potential candidates who are not actively looking for a job.