Qu'est-ce que Direct Approach ?

Definition

The direct approach (or direct sourcing) is a recruitment method where the recruiter or talent acquisition specialist contacts a potential candidate directly — without the candidate having applied or expressed interest. It is distinct from headhunting in that it can target any level of seniority, not just executives.

In practice

Direct approach typically uses LinkedIn InMail, email, phone calls or even direct messages on professional forums. The recruiter identifies candidates through keyword searches, skill filters, or alumni networks, then crafts personalised outreach explaining why the candidate's profile is relevant. Response rates improve significantly when the message is specific and shows genuine research. Many companies now embed direct sourcing into their standard recruitment process to reduce reliance on job boards.

Key takeaway

Direct approach gives access to the 70–80% of professionals who are passively open to opportunities but won't actively apply — a vast talent pool that reactive recruiters miss entirely.