Qu'est-ce que Programmatic recruiting ?
Definition
Programmatic recruiting applies programmatic advertising techniques to recruitment: job postings are automatically distributed across the most relevant job boards and platforms based on the target profile, budget and real-time performance data.
In practice
Tools like Appcast or Recruitics constantly analyse which channels generate the most qualified applications and automatically redirect the advertising budget there. It is the recruitment equivalent of programmatic advertising in marketing.
Key takeaway
Programmatic recruiting optimises cost-per-application by eliminating spend on underperforming channels and maximising results on the best-performing ones.
Définitions connexes
Programmatic Job Advertising
Automated buying and optimisation of job ad placements across multiple platforms using algorithms, targeting the most relevant candidates at the optimal cost.
ATS (Applicant Tracking System)
HR software that centralises and automates the management of job applications throughout the recruitment process.
Job board
An online platform where employers post job vacancies and candidates can apply directly.
AI Recruitment
Use of artificial intelligence technologies to automate and enhance recruitment processes — sourcing, CV screening, candidate matching, video assessment.