Qu'est-ce que Inbound recruiting ?
Definition
Inbound recruiting is inspired by inbound marketing: instead of going out to find candidates, the company creates the conditions for candidates to come to it. This happens through a strong employer brand, an attractive careers site and relevant content on social media.
In practice
Employee testimonials, company videos, HR blog posts and an active LinkedIn presence all feed the inbound pipeline. Candidates attracted by this approach tend to be more motivated and better aligned with the company culture.
Key takeaway
Inbound recruiting reduces cost-per-hire over time and improves application quality by attracting naturally interested profiles.
Définitions connexes
Employer Brand
A company's reputation as an employer — how it is perceived by current employees, job candidates and the general public.
Employer Branding
All actions and strategies implemented to build, promote and manage a company's reputation as an employer.
Careers Site
Dedicated section of a company's website where it publishes its job openings and presents itself as an employer.
Outbound recruiting
A proactive approach where the recruiter directly contacts identified candidates without waiting for applications.
Talent Nurturing
Strategy of maintaining a long-term relationship with potential candidates through regular, value-adding communication, so they think of the company when they are ready to move.